Users will soon have a updated setting that permits them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the platform revealed that it now features more than 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread rollout. This shift aligns with a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered mass-produced AI material, a term for substandard, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the ability to see more or less of that, according to their own choices,” commented a platform representative.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its network tagged as artificially created. Collectively, more than 100 million pieces of content are submitted to the platform every day, making clips made by AI a minor portion of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the level of AI-generated videos they view by accessing the “manage topic” setting in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the filter cover news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies require creators to identify “realistic” AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
Furthermore, the platform will henceforth apply an “AI-made” label to content made using its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a two million dollar AI literacy fund for professionals and organizations to create educational content about ethical AI use. This initiative will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
The platform has supported its safety measures, amid debate over proposals to cut jobs for hundreds of safety staff in the United Kingdom. The company is planning to eliminate a significant number of roles in its user protection team in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but AI can shield workers by removing the most graphic content prior to it is viewed by people. The company stated a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
